Pacer Future Trail
BRIEF
• Design a trail-oriented upper in the “Pacer” product family, around the pre-existing “Pacer Future” midsole.
• Design a new outsole that functions well in both trail and urban environments.
• Maximize value at $75 retail price point.
Attention to detail and precise technical work were essential as there was no time for multiple sampling rounds to get it right.
Existing “Pacer” product family.
This project was meant to sit at the upper end of the range, standing out while carrying design languages over from earlier models.
Comfort and value at the price point
Positively reviewed and carried forward to new seasons, the Pacer Future Trail successfully expanded the already-successful Pacer franchise.